Measure
what matters.
Non-directive executive coaching for ambitious mid-life men who already track everything except themselves. Holistic by necessity, not by branding.
The men I coach run their businesses on dashboards but their bodies and minds on vibes.
You can tell me, today, what your cash position is and what your pipeline looks like. You can name your worst customer and the line item that is quietly draining the quarter. You built that visibility, or you paid for it, because you understood you could not steer without it.
Now answer the same questions about your sleep, your relationships, the parts of the week where you are at your best, and the parts where you have been pretending. The dashboard for your own organism does not exist by default. The building of it is the work.
Three movements across the gorge.
The work is non-directive, rooted in the Co-Active and AoEC traditions. Mental, physical, relational, sexual, nutritional, financial, vocational. Whatever you bring into the room is welcome in the room. We move through it in three movements.
Knowing where you stand.
An honest read of the present. Body, business, relationships, energy, money. No reframing yet. Just the data, including the parts you have been editing out.
Looking honestly at what lies ahead.
The wide view. What you actually want the next ten years to feel like, and what you would refuse to trade for any of it. Most clients have not articulated this in years.
Committing and going.
The smallest set of changes that move the largest number of variables. Daily and weekly accountability, with the cadence of a quarterly review. Built to outlast me.
Latest from the notebook.
Measure what matters.
A year of self-experimentation. Whoop, Garmin, GLP-1 therapy, psychedelic-assisted introspection, and an AI thinking partner. The dashboard for your own organism does not exist by default. Building it, that is the work.
Stu Mullan.
Belfast based. Partnered with Erin. Two daughters, a dog called Maeve, and a quiet plan to move the family to British Columbia in three to four years and engineer the life that arrives there.
I run myself as an experiment. Whoop on one wrist, Garmin on the other, a GLP-1 prescription in the bathroom cabinet, a substack of notes from people smarter than me, and a private AI thinking partner that has heard more from me this year than my therapist has. I coach the way I run myself: rigorously, and with no patience for ritual that does not pay back.